"Aku Net-Zero Hero" Campaign

“Aku Net-Zero Hero” is a campaign aimed at raising awareness and encouraging individuals to calculate their emissions, reduce emissions through lifestyle changes, and offset emissions from both specific activities and daily routines, thereby promoting a low-emission lifestyle.

The “Aku Net Zero Hero” campaign emphasizes an approach that is easy to follow for various segments of society, including through daily or weekly action challenges, simple education on carbon footprint calculation, and strengthening the narrative that every individual can become an agent of change without having to wait for major policies or expensive technologies.